Digipak Analysis - Chris Brown 'F.A.M.E.'

The front cover of this album clearly shows a large image and smaller images of the artist; promoting the creator of this album. The main image of Chris Brown gives a direct eye contact with his buyers of the album. Goodwin's theory supports this particular digipak as the record company is trying to promote a star image of Chris Brown. The title of his album is shown in large letters, the bold colour of white stands out drastically from the multicoloured collage in the background. 'F.A.M.E.' is written in graffiti style writing, this is translated into the images in the background. The name of the artist is in smaller signatory style writing in the bottom left hand corner. This a well-known artist so his name doesn't have to be largely demonstrated on the front cover. The choices of colours are very eye-catching and appealing to his audience. 

This CD contrasts with the front cover as the colour choices are completely different. However, this ensures that the front cover is the main focus as it is appealing to the eye and more exciting than the CD. This has an ire of sophistication as the male of the picture is wearing stylish and smart clothing. Also the colour scheme is a more mature choice than the bright colours seen on the front cover of the digipak. Chris Brown is known for his extravagant dance moves, this is demonstrated in his CD cover, however, this particular move is similar to an iconic Michael Jackson dance move of his arms thrown out. 


The writing on this CD cover is the same as the graffiti style writing on the front cover, tying it all together. The colours and size of the writing has changed from the front of the digipak in order to contrast to the new colour scheme of monotone colours. 

The back cover has the same character as on the CD. Yet again the colour scheme has changed, this time to a salon pink and black. The font has changed and is no longer in a graffiti or signatory style but is now basic capital letters. Also, the black writing contrasts greatly with the pink background and produces, again, something eye-catching for the buyers. The large image of the masked character is the main focus when looking at this back cover. 

This is conventional because it has a list of tracks featured on the album, a logo of publishing record labels/websites. 

From analysing this digipak I have learnt that catchy colours are very effective and it is appealing if throughout a digipak there is something that links each side, for example a picture of a male character or a particular font.