I will be accessing these blogs on my centre's Weebly page.
I have chosen to look at Jacob Maud's blog as I have watched his final music video and thought it looked professional and contained lots of aspects I would like to incorporate into my own final piece.
Jacob's A2 Blog
Research:
During the planning stage it is obvious that extensive planning had been taken in order to decide what genre of music he wanted to create a music video for. Also, Jacob conducted a large amount of research into his target audience and what his target audience would want to see in his music video. His research into defining audiences is something that I will need to do before creating and planning my own music video as it will really help me when trying to distribute open ended questionnaires to a niche audience. This research shows to the examiner or viewers of his blog that he is committed to meeting his audiences needs and wants in a music video. One aspect of research Jacob conducted that I thought worked very well was first conducting a closed question quantitative questionnaire followed by an open question qualitative questionnaire on a more niche audience. From his evaluation of this research I was able to see that this was a successful way to discover what a specific target audience would prefer in a music video not just their preferred music style.
During this stage in his coursework, Jacob conducted lots of research into different artists and their music videos, digipaks and magazine adverts. This allowed him to look at their strengths and weaknesses and gather ideas from artists from the same genre of music he is interested in. This is something that I will need to do when I start further research into songs from genres that I am interested in creating a music video for as it will help me gather ideas that I know their target audiences already like.
His research has all been conducted in the same format of just written blogs, if he had used more than one type or several types of media to present his findings I would have found his blog much more interesting. I am planning to use more than one form of media when presenting my findings and plans on my blog, for example creating a presentation on emaze.
Planning:
The first piece of planning Jacob conducted was a mind map of ideas for possible story lines. This contained lots of details and allowed Jacob to make an informed decision. Once this decision had been made Jacob planned out his music video in great detail, this must have made his planning of each shot much easier. I would like to do this once I have decided on an idea as it will make the process of planning my shots much easier.
When attempting to find a location that would suit his theme, Jacob researched into lots of different locations he could film and visited them beforehand to get a feeling of what the location looked like and to see if it fit the vision he had in mind. This extensive research left him with a lot of different locations to work with, making him have the best location possible to carry out his filming. When posting this on his blog he displayed each of his possible locations even if he wasn't filming there, this was a really good idea as it showed how much research he has conducted.
When planning the actors he was going to use, Jacob found and documented his ideas and reasoning behind his ideas of possible people. This has been presented on a slide share, this change in media creates an interesting viewing of the information he is presenting.
Jacob planned out the costume and props he would be using in each shot and location he would be filming in. This detailed documenting would provide him with a plan of what is needed for which of his multiple locations and which props would be needed each day. I would like to adopt this idea when planning out my own music video as I believe it is a great way to keep track of what is happening in each shot and also there will not be any last minute issues, that may waste valuable filming time, with trying to find props or costume as they will have already be planned out and gathered. Another aspect of Jacobs planning that has been detailed thought through was his filming schedule, this ensured that all the actors knew where to be and let the people who's caravan and pub he was using know when he would need there locations and what times he would be using them from. Jacob's planning of each stage of the song makes the filming and editing process easier as each aspect of the song has already been thought of.
I have chosen to look at Jacob Maud's blog as I have watched his final music video and thought it looked professional and contained lots of aspects I would like to incorporate into my own final piece.
Jacob's A2 Blog
Research:
During the planning stage it is obvious that extensive planning had been taken in order to decide what genre of music he wanted to create a music video for. Also, Jacob conducted a large amount of research into his target audience and what his target audience would want to see in his music video. His research into defining audiences is something that I will need to do before creating and planning my own music video as it will really help me when trying to distribute open ended questionnaires to a niche audience. This research shows to the examiner or viewers of his blog that he is committed to meeting his audiences needs and wants in a music video. One aspect of research Jacob conducted that I thought worked very well was first conducting a closed question quantitative questionnaire followed by an open question qualitative questionnaire on a more niche audience. From his evaluation of this research I was able to see that this was a successful way to discover what a specific target audience would prefer in a music video not just their preferred music style. During this stage in his coursework, Jacob conducted lots of research into different artists and their music videos, digipaks and magazine adverts. This allowed him to look at their strengths and weaknesses and gather ideas from artists from the same genre of music he is interested in. This is something that I will need to do when I start further research into songs from genres that I am interested in creating a music video for as it will help me gather ideas that I know their target audiences already like.
His research has all been conducted in the same format of just written blogs, if he had used more than one type or several types of media to present his findings I would have found his blog much more interesting. I am planning to use more than one form of media when presenting my findings and plans on my blog, for example creating a presentation on emaze.
Planning:
The first piece of planning Jacob conducted was a mind map of ideas for possible story lines. This contained lots of details and allowed Jacob to make an informed decision. Once this decision had been made Jacob planned out his music video in great detail, this must have made his planning of each shot much easier. I would like to do this once I have decided on an idea as it will make the process of planning my shots much easier. 
When attempting to find a location that would suit his theme, Jacob researched into lots of different locations he could film and visited them beforehand to get a feeling of what the location looked like and to see if it fit the vision he had in mind. This extensive research left him with a lot of different locations to work with, making him have the best location possible to carry out his filming. When posting this on his blog he displayed each of his possible locations even if he wasn't filming there, this was a really good idea as it showed how much research he has conducted. When planning the actors he was going to use, Jacob found and documented his ideas and reasoning behind his ideas of possible people. This has been presented on a slide share, this change in media creates an interesting viewing of the information he is presenting.
Before filming Jacob created some practice shots to see what his shots were going to turn out like. Also, he planned out what type of lighting he would need, he was able to create this plan through revisiting his locations and ensuring everything worked well. Before he started filming Jacob created a risk assessment on Prezi, this is a good idea as it allows you to identify and prevent any risks that may arise.
Throughout the planning stage Jacob thoroughly planned out each stage of his production and what he would be needing to complete his filming as quickly and efficiently as possible. The presentation of this information on his blog shows how well thought out his production is and demonstrates to the examiners how much work he has put in and the knowledge he has of what goes into producing a music video.
Music Video:
Jacob put together a first draft of the music video, consisting of the instrumental and the cuts of the shots accompanied by transitions. This first edit contains an interesting story line and the instrumental sound track matches the mood of the characters. At times though the story line gets a little bit confusing.
After his filming Jacob showed people his first draft to collect their feedback on ways in which he could improve his music video so far and to gather positive feedback on things he does not need to change. The feedback is presented in a soundcloud document and provides Jacob with ways in which he needs to improve his storyline.
Jacobs's final music video has been completed to an extremely high and professional standard! His final draft has a better developed story line which was part of his negative audience feedback. The instrumental and lyrics of the music video work really well together and compliment the story line. The shots used in the music video are very conventional to regular music videos which makes it seem more professional.
Digipak:
Before capturing the images needed for his digipak Jacob drew some of his ideas on what he would like his digipak to look like. This gave him the opportunity to plan where he would like to shoot the images and the positioning of the writing and the pictures.
Jacob presented his first take of his pictures in a gif on his blog and explained his reasoning behind not using them. Once he had re-shot and chosen a new theme for his digipak he posted them on his blog and described why he has chosen to use these shots instead.
Jacob then edited the images before reposting them onto his blog to document his progress so far in terms of his digipak.
The presentation of Jacob's digipak on his blog show cases his progress made throughout the progress. I really like Jacob's digipak, it has an artistic design and creates an interest for his audience. However, I do not think that this reflects the same feel as the music video. The music video and song used have a more alternative vibe where as this has a more thriller or rap video vibe due to the balaclava.
Magazine Advert:
The first part of the magazine that the examiners see when looking at Jacob's blog is his mock up of the magazine advert of Paper Shop Dave's new album. He completed a rough drawing of what he envisioned for his magazine advert.
This is then followed by the raw images he had taken.
Next Jacob uploaded his final images for his magazine.
The final magazine cover was then uploaded.
Overall I really like Jacob's final magazine cover, it creates a mysterious image and matches nicely to his digipak. Also, again the way in which Jacob has documented his progress throughout the making of his magazine cover makes it easy for the exam board to see how he came to the decision of his final image and what was done to reach that stage. I would like to adopt this idea of presentation into my own blog when presenting my final pieces of work as it allows the examiner to see how much work has been put into the work and how much progress has been made.
Evaluation:
Jacob presented his evaluations of his coursework process in 4 different types of media. This made his presentations of information interesting.
In his first question, in what ways does your media product use, develop or challenge forms and conventions of real media products?, he presents normal conventions in media products first followed by how he followed or broke these conventions. This is a really good technique to have as it demonstrates to the examiner the knowledge of typical conventions you have and then how your product has managed to stray away from these conventions.
Question 2, how effective is the combination of your main product and ancillary texts?,
was presented in a Prezi format. This evaluates how he ensured his main products and ancillary texts have been combined and how successful this has been.
Jacob's third evaluation question, what have you learned from your audience feedback?, was completed on slide share. This showed to the examiner ways in which he distributed his music video to gain feedback and how he improved from his feedback, both negative and positive.
Question 4, how did you use new media technologies in the construction and research, planning and evaluation stages?, the media used for this evaluation is a written essay into his blog. I think that this is the weakest of the four evaluations as it is very long and becomes a little tedious to read. However, he does answer the question in great detail and provides the examiner insight into how he overcome challenges faced when using new technologies.
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